A music release is a story told more than once. For Brenden Starr’s “My Intentions,” United Media Empire contributed cinematography and editing to the official music video and created the social reels for its marketing campaign.
THE PROJECT AT A GLANCE
One idea. A connected set of visuals.
- Project
- Music release
- UME’s contribution
- Cinematography, first camera, co-editing & social edits
What the content needed to do.
Connect a complete music video with a coordinated release campaign.
How the pieces connect.
Carry the song’s visual story from the official video into announcement, countdown, and release-day edits.
What went into the project.
- Official music video contribution
- Short-form release campaign edits
- Release artwork credited to Jayden Hughes
Public count observed September 30, 2026. Directed by Emma Osborne; full team credits below.
The creative work
The project connected a complete music video with shorter pieces for the release campaign. Jayden Hughes served as director of photography, first camera operator, and co-editor on the official video, directed by Emma Osborne. United Media Empire’s social edits gave the campaign a set of short videos to share around the release.
The release in motion
Announcement posts, a one-week countdown, and a release-day post gave viewers several ways to encounter the song and find the full video.
Rounded public post-view counts observed on September 30, 2026. Views are not unique viewers, sales, or a measure of organic reach. Click each figure to visit its source.
THE ROLLOUT / JANUARY–FEBRUARY 2026
One story, told across the release.
The supplied TikTok posts show a progression from announcement to countdown, premiere reminder, and release-day viewing. Short edits carry the message before launch; the full-length post gives the audience the complete music video on release day.
Calculated from rounded public counts observed September 30, 2026. This is a sum of post views, not unique people reached. The photo post is listed separately. Paid versus organic distribution and conversions are not available from these public posts.
| Published | Campaign moment | Views | Role in the rollout |
|---|---|---|---|
| Jan 16, 2026 | Release announcementVideo · 26 sec | 184.5K | Introduces the song and February 13 release date. |
| Jan 28, 2026 | Video announcementVideo · 24 sec | 277.2K | Builds anticipation for the visual story and points listeners to the song. |
| Feb 6, 2026 | One-week countdownVideo · 27 sec | 84.6K | Connects the approaching date with the song’s themes of love, trust, and commitment. |
| Feb 9, 2026 | Release-week reminderVideo · 45 sec | 21.6K | Reminds viewers that the video arrives Friday and the song can already be streamed. |
| Feb 12, 2026 | Premiere reminderPhoto post | 3,263 | Names a 10 a.m. Eastern premiere and directs viewers to YouTube. |
| Feb 13, 2026 | Release dayVideo · 3 min 42 sec | 79K | Shares the full-length video and asks viewers to watch, stream, save, and share. |
More than a view count.
The January 28 announcement displays 277.2K views, while the January 16 announcement displays 184.5K. Those two posts account for about 71% of the selected video-view total. That shows where views accumulated in this sample; it does not establish why one edit performed better.
The release-day TikTok also displays 13.1K likes, 9 comments, 342 favorites, and 39 shares. These are different actions and are reported separately from views.
A visual identity beyond the video.
A January 14 Facebook artwork post credits Jayden Hughes for photo/art. Alongside the music video and campaign reels, it shows how still imagery can introduce a release before the moving-image rollout.
The Facebook side of the campaign.
The February 13 release post links directly to the official YouTube video and displays 40 reactions, 7 comments, and 23 shares. A Rock On The Hill Music Festival repost also shows the release being shared by another page.
Facebook figures are public engagement counts observed September 30, 2026, not video reach. Three supplied Facebook posts were unavailable publicly and are excluded from the analysis.
What this approach makes possible.
Our takeaway: plan the full video and supporting content as one release package. A clear announcement, several short edits, still artwork, and a premiere reminder give an artist distinct ways to invite people into the same story.
Watch the campaign unfold
Built with a creative team
The official video was produced by Audio & Visual Entertainment, in production with United Media Empire and StudioEm Productions, in collaboration with Brenden Starr Music. Full production credits are included with the official music video.
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