United Media Empire created festival promos and captured live music for Festival for America. This collection brings together UME’s own reposted edits and a performance excerpt from the festival footage.
THE PROJECT AT A GLANCE
One idea. A connected set of visuals.
- Project
- Live music & promotion
- UME’s contribution
- Festival promos, artist spotlights & live coverage
What the content needed to do.
Introduce the lineup before the event and preserve live performances afterward.
How the pieces connect.
Give the festival several entry points: artist-led spots, personality-led edits, an event story, and finished live-performance footage.
What went into the project.
- Five published promotional edits
- Artist and event storytelling
- The Rust Hounds live-performance excerpt
Selected UME work only; other media teams also contributed to the festival.
Five ways to promote a festival.
Artist spotlights, personality-led promos, and an event story give organizers several ways to introduce a lineup. These are examples of the promotional video formats UME creates for live events.
Heads or Tails Experience
Artist-led festival promo
78 YouTube views · view sourceKEEP EXPLORING
Another story. A different approach.
Music release
My Intentions
Connect a complete music video with a coordinated release campaign.
Cinematography, first camera, co-editing & social editsExplore the project
Live theatre
Frozen: beyond the stage
Bring a stage performance and its promotional content to the screen.
Performance filming & promotional collaborationExplore the projectThe Rust Hounds spotlight
Artist spotlight
42 YouTube views · view sourceThe Rust Hounds promo
Humor-led artist promo
110 YouTube views · view sourceThe story behind the festival
Event story
28 YouTube views · view sourceFestival for America
Festival promotion
25 YouTube views · view sourceWhat the reposts show.
Observed September 30, 2026: 78 + 42 + 110 + 28 + 25 views. These are repost views—not original Facebook campaign reach, unique viewers, attendance, or ticket sales. Some original campaign videos were later removed, according to the filmmaker; their historical performance is not included.
From the promo to the stage.
The Rust Hounds — “Wound up Dead.” A 30-second excerpt from the finished live-performance recording in UME’s Festival for America archive.
The original campaign posts.
These three Facebook posts were identified by Jayden as UME’s work. Other media teams also contributed to the festival; their content and results are not included here.
Make the buildup part of the show.
Plan artist promos, event reminders, and live coverage as one coordinated set of deliverables.
Plan your event contentBack to news