START WITH
THE STORY.

You don’t need a finished script to start a video project. A few clear decisions can give a filmmaker the direction needed to build a useful concept.

1. Choose the person you want to reach.

A video for a first-time customer has a different job from a video for a returning client. Describe the audience and what they already know about your business.

2. Decide what they should remember.

Pick one main message: a service, a product, a person, or a reason to visit. Supporting details should help that message land. A long list of everything you offer can be saved for another piece.

3. Plan where the video will live.

A website feature, a social reel, and an event-screen video need different framing and pacing. Share those destinations before filming so the shoot can account for horizontal and vertical compositions.

4. Bring examples and practical details.

Collect two or three examples that reflect the feeling you want. Then share locations, people involved, your preferred date, and any deadline. Those details help determine the production scope.

5. Agree on the deliverables.

Confirm the final videos, lengths, formats, editing expectations, and budget in the quote. At United Media Empire, commercial video production starts at $1,500; the final quote depends on the project. Reels using supplied footage start at $100 each. Shoots for social content require at least four reels, with filming scope confirmed separately.